GlowEssence, a rising skincare brand, had a high-quality product but struggled to gain traction. Despite investing in ads and social media content, they weren’t seeing real engagement or conversions. Their biggest challenge? Building trust with potential customers in a crowded beauty market.
That’s where we stepped in. Our team crafted a data-driven influencer marketing strategy, partnering GlowEssence with 15+ micro and macro beauty influencers whose audiences were highly engaged in skincare. We focused on authentic storytelling, encouraging influencers to share their real experiences using GlowEssence. To drive urgency, we introduced limited-time influencer discount codes, making followers feel like they were getting an exclusive deal.
The results? Sales doubled in just 60 days, GlowEssence reached over 800K+ potential customers, and their engagement rate increased by 65%. Their DMs were filled with excited customers asking for restocks. “We knew influencer marketing was powerful, but we didn’t expect results this fast. Mixfluenceagency helped us turn engagement into real sales.” – GlowEssence Team.